19 September 2024
Juventus and La Molisana are proud to announce an exciting new partnership, with the Campobasso-based company, a leader in the industry, named the official pasta brand of Juventus. This agreement brings together two Italian brands that share common values of tradition, innovation and quality, with the aim of transmitting them globally.
La Molisana will bring its passion for authenticity and craftsmanship to Juventus' activities. With this collaboration, Juventus and La Molisana strengthen their commitment to excellence, with the aim of inspiring and uniting people through football and quality food.
Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus, said, “We are delighted to announce this partnership with La Molisana, through which two companies that aim to promote Italian excellence around the world are united. Strengthened by the bond with our region, together we will bring Italian authenticity and passion into every home, celebrating the quality and tradition that distinguish us.”
“We are proud and excited to announce our partnership with Juventus, a sporting icon at the highest level both in Italy and in Europe,” said Giuseppe Ferro, CEO of La Molisana. “As a company we share the values of passion and commitment with the Bianconeri. Football and gastronomy are two pillars of Italian tradition. We will be at the side of a team that provides entertainment and always looks to the future with determination, courage and strength.”
