Header-Nero

Juventus Forward

JUVENTUS FORWARD, LEADING THROUGH INNOVATION

Juventus Forward is the Club’s latest innovation programme. It is a co-creation space that encourages internal collaboration and integration with the external innovation ecosystem (Institutions, Start-ups, Accelerators). Forward, a fusion of a corporate and a sporting soul, has the role of facilitator, with the aim of fostering the conditions necessary to generate innovation.

As the first Sport Partner of an accelerator in SportTech, winner of the 2023 Innovation of the Year prize awarded by the Social Football Summit, organiser of ‘Calls for Ideas’ aimed at students, active in Venture Clienting and an increasingly active participant in the innovation network, the project consists of three objectives: translating ideas into value (revenue and performance), brand positioning and the introduction of a culture of innovation, because innovation is not only represented by technological solutions, ideas or methods, but also by the process of discovering new ways of doing things. Play the Forward Game!

News

News

Forward. In Play – Innovation Takes the Field

Read Article

Juventus and Huware: the future of innovation takes shape at the Google Cloud Summit 2025

Read Article

WeSportUp Demo Day at Allianz Stadium: Juve at the heart of sports innovation

Read Article

HUWARE X JUVENTUS FORWARD. LEADING THROUGH INNOVATION

Read Article

Juventus among key players at 2023 Social Football Summit

Read Article

"Stories of Strength" – Juventus launches new intimate podcast highlighting the importance of mental strength 

Read Article

Juventus Innovation's digital training with Juventus Academy Bites!

Read Article

Juventus on the field at Innovation 4 Change

Read Article

Juventus & WeSportUp join forces!

Read Article

Off-the-pitch innovation! Student winners from H-FARM awarded for Juventus Challenge

Read Article

INNOVATION THAT HAS AN IMPACT ON BUSINESS: CORPORATE INNOVATION

Innovation is the thread running through the Juventus’ history. From day one, the Club has demonstrated a desire to continually stretch the limits, constantly redefining the way it relates to the outside world through new forms and technologies. “Innovation” is therefore not just a word, but a mindset: an approach aimed at finding optimal solutions, evolving processes, as well as organisational and business models. In this context, Forward, in its corporate soul, gathers internal needs and scouts for suitable solutions offered by the external innovation ecosystem. Corporate innovation helps achieve goals such as efficiency and the creation of new and increased value. It creates a framework for innovation to grow and hubs to connect internal and external stakeholders to the club's strategic challenges, practices open innovation through venture clienting, and participates in major industry events to scout for innovative ideas and opportunities.

1

INNOVATION IMPACTING PERFORMANCE: SPORT SCIENCE AND R&D

Guided by a forward-thinking and excellence-oriented approach, the Sport Science and R&D department (the sporting soul of the Forward programme) explores new horizons to concretely support and optimise athletes' performance. The constant quest for improvement drives the development of strategies, tools and technologies to optimise processes and performance both on and off the field. Thanks to this attitude and constant applied scientific research, this department is a leader in supporting the development of players' full potential.

Training 03022 8

JUVENTUS FORWARD. AI Innovation at the Service of Football

During the 2024–2025 season, Juventus and Huware have launched the very first partnership in the field of Innovation in Italy’s top football league, with the objective of promoting the co-creation and development of new technological solutions to accelerate digital innovation in sport, revealing this exciting partnership at the Google Cloud Summit in Milan.

As a result of this agreement, Juventus Forward – the Club’s innovation lab – will collaborate with Huware, a cloud consulting company, to digitally innovate and exploit the potential of Artificial Intelligence in different areas, from performance to fanfare. Huware and Juventus will together aim to accelerate change by adopting a concrete approach, grounding use cases to test new solutions and broaden the boundaries of using specific Artificial Intelligence technologies in sport, from performance to business.

FORWARD SQUAD

On Wednesday, 11 February 2026, during the event Forward. In Play – Innovation Takes the Field held at the Allianz Stadium, the Forward Squad was presented: a true team composed of startups selected through a rigorous scouting process, which will collaborate with Juventus this season to test, validate, develop, and showcase new projects.

The Forward Squad will serve as the engine of Juventus’ innovation, structured across three levels (Player, Champion, Ally) designed to generate mutual value between the Club and its partners.

OCHY | PLAYER

Ochy is an AI-powered biomechanics platform that uses markerless, single-camera computer vision to analyze gait and movement. By turning any smartphone into a portable biomechanics lab, Ochy provides objective and repeatable insights on asymmetries, movement efficiency, and injury risk. The platform supports performance monitoring, rehabilitation tracking, and return-to-play validation directly on the field, in the gym, or during recovery. Learn more: https://www.ochy.io

Ochy Features July 2024

Kine-Mo | PLAYER

KineMo is a motion analysis platform that transforms any camera into a validated tool for assessing movement competency. The solution replaces subjective visual assessments with standardized, peer-reviewed metrics, enabling large-scale screening, baseline creation, and monitoring across teams and academies. KineMo supports both performance development and rehabilitation by providing objective data to guide targeted interventions and reduce injury risk. Learn more: www.kine-mo.com

Kinemo1

Valor Vision | PLAYER

Valor Vision is an AI-driven biomechanics platform that transforms standard iPhone video into advanced 3D movement analysis. The solution automates the entire performance science pipeline, delivering objective metrics on movement quality, asymmetries, and longitudinal trends. Valor Vision enables practitioners to assess performance and injury risk in real training environments, without lab-based setups, multi-camera systems, or additional hardware. Learn more: https://www.valorvision.ai

Valor x Juventus - Option 3

SPORTHYPE | PLAYER

SPORTHYPE develops IoT and data-driven solutions to enhance human performance and psychophysical well-being. Its flagship platform, Holytics, integrates wearable EEG technology to monitor mental state in real time. By converting neural data into quantitative indicators, the platform provides insights into mental readiness, stress levels, and pre-performance focus, supporting a data-informed approach to mental performance. Learn more: www.thesporthype.com

TheSportHype

Penguinpass | PLAYER

Penguinpass is a smart guest management platform designed to enhance hospitality, event, and institutional experiences without disrupting existing systems. Acting as an intelligent integration layer, the platform connects data from access points, IoT devices, and digital touchpoints to deliver real-time insights on attendance, flows, and engagement. Its Sport vertical supports clubs and federations through AI-driven predictions, smart accreditation, and sustainability-focused data tracking, contributing to more efficient and responsible event management. Learn more: www.penguinpass.co

PenguinPass1

LINGOPAL | PLAYER

Lingopal is a real-time AI-powered speech translation and dubbing platform designed to support multilingual communication at scale. The technology transcribes, translates, and captions live and on-demand content in over 70 languages, with hyper-low latency and preservation of tone and emotion. Lingopal enables organizations to deliver accessible and localized content across global audiences. Learn more: https://lingopal.ai/

Lingopal_BackgroundImage.jpg

YouDub Studio | PLAYER

YouDub Studio is an audio localization studio that supports creators and brands in reaching global audiences by overcoming language barriers. The company combines AI technologies with human expertise and quality control to deliver reliable localization services. YouDub Studio specializes in professional dubbing in more than 14 languages and subtitling in over 45 languages, enabling scalable and high-quality content internationalization. Learn more: www.youdubstudio.com

YouDub

PROFOUND | PLAYER

Profound helps brands win in the age of AI by giving them visibility and control over how AI platforms talk about them. As an Answer Engine Optimization platform, Profound monitors what AI systems say about your brand, tracks where and how you’re cited, and helps you create AI-optimized content in minutes. As people increasingly ask AI instead of using traditional search, Profound ensures accurate, up-to-date answers and clear brand positioning. It helps organizations stay visible, relevant, and in control of their narrative in AI-driven discovery. Learn more: https://www.tryprofound.com/

Profound final

i-BrainTech | CHAMPION

i-BrainTech is a neurotechnology company developing brain-based training solutions for athletic performance and recovery. Through EEG-based neuromuscular training, the platform supports motor relearning, rehabilitation readiness, and confident return to play. Beyond elite performance environments, i-BrainTech also enables live brain-training activations and interactive experiences designed to engage fans through cognitive challenges and performance insights. Learn more: https://www.i-brain.tech/

Ibrain final

Soccerment | CHAMPION

Soccerment is a SportsTech company focused on enhancing athlete development and visibility through data-driven performance solutions. Its offering combines XSEED, a family of smart wearable devices capturing football-specific performance data at scale, and the SICS+ platform, which integrates video, event, and tracking data within a single environment powered by agentic AI. The platform is adopted globally by professional clubs and player development ecosystems. Learn more: https://soccerment.com

Soccerment

DHTA | CHAMPION

DHTA Sports is the sports division of DHTA, focused on empowering athletes, clubs, and rights holders to create, certify, and monetize their digital human presence. It provides the technology and framework to transform sports talent into scalable, rights-protected digital assets, enabling new formats of fan engagement, brand partnerships, and content creation across platforms while preserving authenticity, control, and long-term value. Learn more: https://dhta.ai

DHTA