28 May 2021
Juventus is proud to announce the opening of the Official Juventus Flagship Store on Tmall.com, part of the Alibaba Group and China’s top-commerce platform connecting with nearly 800 million active consumers.
To further reinforce its connection with Chinese fans and provide consumers with an enriched and convenient consumption experience, following the DEWU store launch in March, Juventus have now landed on Tmall. Among others, the Juventus Tmall store will offer the club’s match kits and sports gear, Juventus mono-branded merchandise, as well as exclusive products customised for Chinese fans, who can now buy the new 2021/22 home shirt for the first time on the Juventus Tmall store.
Tmall is China’s go-to online marketplace for millions of Chinese consumers, which meets the domestic surging demand for high quality and international products and takes users on an enhanced discovery and purchase journey that is also fun and personalised.
Andrea Bano, Head of Juventus Merchandising commented, “In recent years, Juventus has made continuous entries into the fields of fashion, art, and entertainment. We are grateful that many platforms and partners have provided us with great opportunities to express ourselves in different ways, such as Milan Design Week and cooperation with other brands for limited edition products. We believe that Tmall’s leading e-commerce system will help Juventus to serve our fans and to further promote our brand.”
Federico Palomba, Managing Director of Juventus APAC added," Juventus wants to convey to people that we are more than a football club. We have been actively exploring our digital ecosystem for the brand while expanding the boundaries of the brand with its core IP of the football business. China is leading the world’s digital marketing and e-commerce development. To enable Chinese fans and consumers to have easier access to Juventus products and the club, the in-market e-commerce initiative is an indispensable part of our brand strategy in Asia.”
In the future, Juventus will look to create more content and collections featuring localised elements for Chinese fans, in order to further expand upon the club’s engagement.
