18 November 2025
Juventus and international betting company MelBet will continue their partnership to offer their audience even more new opportunities, innovative content and unforgettable experiences.
The extension of the contract between Juventus and MelBet was announced at the Allianz Stadium, the Bianconeri’s iconic home ground. It was there that the MelBet team was greeted by the legendary Andrea Barzagli – 2006 World Cup winner and eight-time Scudetto winner – who adressed those present, speaking enthusiastically about the club’s culture, his own leadership experience and the development of young footballers. Barzagli also gave the guests a tour of the stadium’s key spots: from the Agnelli Terrace and football pitch to the VIP hospitalities and Press Conference Room.
“There’s no football fan in the world who doesn’t admire the play of the great masters in black and white jerseys - from Omar Sívori to Gianluigi Buffon. The name Juventus is a symbol of sporting passion, big victories and the eternal values of sport. Our company shares these values and is delighted to extend its partnership with this football legend,” a MelBet representative stated.
To celebrate the contract extension, MelBet is launching a series of exclusive activities and events. In the near future, fans will have the chance to win branded merchandise, jerseys and balls autographed by Juventus players. Follow MelBet on social media to find out about competitions and other exciting surprises.
MelBet Partners & Affiliates members will have a unique opportunity to spend a whole day at the club, including attending a full training session and a match. This format fits seamlessly into the club’s strategy to expand its interaction with its partners.



