16 August 2023
Juventus will continue, for the third consecutive season, its collaboration with Loro Piana. During the 2023/24 campaign, the local Piedmont-based fashion company will dress the players for all official occasions, from formal events to matchdays.
In addition to the commitment to sporting excellence, Juventus and Loro Piana share values, tradition and philosophy, which include inclusiveness and the continuous search for innovation.
Dynamic and versatile, with a classic and timeless palette, the players' wardrobe consists of casual yet sophisticated looks - cotton polo shirts, cotton or Wish® wool pants with tailored and up-to-date details, and leather loafers with rubber soles.
Savoir-faire, a predilection for natural fibers, and innovative solutions lie behind these extraordinary, high-performance garments. The quintessence of luxury, with which Loro Piana once again elevates sporting talent.
